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For more than three decades, Wanda Kenton Smith has served in senior editorial capacities for multiple media organizations. She sat at the helm of two national consumer boating magazines and four b2b trade publications and currently writes national columns for the two leading b2b trade publications in the North American marine industry.  

 

As a freelance writer and editor, she has published hundreds of by-lined articles and columns in multiple print and online media throughout the world, from the U.S. and Canada, to Australia and England.

 

She has interviewed multiple well known business leaders and marketing icons including Zig Ziglar, Seth Godin, Suze Orman, Joe Calloway, Pines & Gilmore, among others. As time allows, she enjoys blogging and is actively engaged in multiple social media platforms.

Palm Beach Post


Guest OP-ED: Boating Safety

Boating Industry Magazine / Profiles in Leadership

 

Profiles in Leadership: Alisdair Martin

Profiles in Leadership: Dave Marlow

Profiles in Leadership: Ann Baldree

 

Profiles in Leadership: Randall M. Lyons

 

Profiles in Leadership: Kim Sweers

 

Profiles in Leadership: Valerie Ziebron

 

Profiles in Leadership: David Parker

 

Profiles in Leadership: Natalie Briggs Carlson

 

Profiles in Leadership: Jim Emmons

 

Profiles in Leadership: Victor Gonzalez

 

Profiles in Leadership: Kristen Frohnhoefer

 

Boating Industry Magazine / Marketing Columns

40 Years Making Memories, Mentors & Waves

'Crafting a Marketing Plan'
 

'Boaterz 'n Bikerz' Combine For Nationwide Tour
 

Leading the Way
 

Busting Out of the Box

 

Trade Talk Blog

 

"BP=BAD PRESS"
 

"Will our prospects buy … or bail?"
 

"Linking boat sales to marketing boater education"
 

"Boating brand image"
 

"Boaters and Bikers Out There?"
 

"Introductions to boating could lead to sales"

Coastal Lifestyles Magazine

 

The Great Boating Boom

 

Salt Life

 

How to get Hooked: A Basic Primer

 

2020: Lessons Learned from the Business of Boating

 

Finding Solace

 

Boating Life Rebounds Following Coronavirus

 

Creating a 'Better Boating Experience'

 

Emerald Coast Style

 

Securing Media Coverage – PR University

Top 10 Tips for Getting Local Media Coverage

Kenton Smith on Diversity Panel

 

Expanding The Boating Universe

Southern Boating

Join the Club

Great Lakes Boating
 

"Interview with Financial Guru Suze Orman"
 

"Women Take the Helm"


 

Pro Boat Radio

 

Click Here to Check Out Wanda's Podcast Interview!

Powersportsbusiness.com

Boating And Riding Enthusiasts Take Cross-Country Trek

Freedom Boat Club Learning Center Blog

 

31 Questions Most Frequently Asked about Boat Clubs and Memberships

 

How Much Does a Freedom Boat Club Membership Cost?

 

The Million Dollar Question: Will I Have Access to a Boat When I Want One?

 

Women at the Helm:​ Tips From our Female Captains

 

SAFETY FLASH: What to do when Lightning Strikes and You’re Out Boating?

 

Don’t Be Left High & Dry: Understanding Tides & Currents

 

Boating Tip: Mastering The Pivot Turn

 

What Boat Brands are in the Freedom Boat Club Fleet?

 

How Many People Can I Take Boating at Once on a Freedom Boat Club Vessel?

 

How Long is a Freedom Boat Club Membership Contract?

 

What is a Freedom Boat Club Diva?

 

What is the Age Requirement to Join and to Operate a Freedom Boat Club Vessel?

 

Boating Safety: A Major Part of the Freedom Boat Club Agenda

 

“Crossing Over” Safely … Five Important Tips for Crossing Wakes

 

Is Freedom Boat Club Only For Experienced Boaters … and Boat Owners?

Marine Marketers - THE VOICE

 

2020

 

Spring Issue, April 2020

 

 

2019

 

Winter Issue, December 2019

 

Fall Issue, September 2019

 

Summer Issue, June 2019

 

Spring Issue, March 2019

 

 

2018

 

Fall / Winter 2018 11th Annual Neptune Awards

 

Fort Lauderdale Boat Show Member’s Meeting

 

Summer Edition

 

Spring / Summer Edition

 

 

2017

 

10th Annual Neptune Awards

 

 

2016

 

Fort Lauderdale Boat Show Member’s Meeting

 

May 2016

April 2016

March 2016

 

Miami Boat Show and Member’s Meeting

Soundings Trade Only

15 Ways to Wreck a Marketing Career

Marine Marketing Snapshot

 

To TikTok or Not?

 

Of Pivots, Rumbas and Quicksteps

 

Keeping Customers Engaged

 

Year End Strategies to Rev Up Your Marketing Machine
 

To Show or not To Show - The Million-Dollar Question


7 Tips for Selling the Invisible

 

An Impassioned Mayday for Boating Education

 

Marketing Strategies for 2021

 

Boat Buyers are Frustrated

 

The Downside of Surging Sales
 

Covid-19 Best Practices Emerge

 

In the Crosshairs of Covid

 

Top Covid-19 Takeaways from Marine Marketers

 

What I’ve Learned (so far) from Covid-19

 

Marine Marketing in a Coronavirus World

 

Broaden your Reach using Influencers

 

Strategies for Selling to the Affluent

 

Elevate Summit came through with strong content

 

New Elevate Summit Opens Friday In Orlando

 

Takeaways from Grow Boatings Marketing Summit

 

Man, Machines and Marine Marketing

 

Best Marine Marketing & Top Trends of the Year

 

40 Years of Marketing Milestones

 

C-Suite Strategies to Empower Your Team

 

Creating Better Synergy: Marketers and the C-Suite

 

Six Trends for Marine Marketers in 2019

 

Video Revolution & the Invisible Sale

 

Why CX should be your marketing RX

 

Test Your Email Marketing Smarts
 

5 PR Strategies You Need Now

 

Sharpen Your Social Media Strategies
 

Seven Ideas for Smarter Marketing
 

An IBEX summit not to be missed
 

Fresh ideas to grow your business:
Sail conference was rich in creative marketing thought

 

A promising route to Google supremacy
 

An enlightening, transformative IMBC
 

Are we finally taking off the blinders?
 

Is your marketing IQ stuck in analog?
 

"Mrs. Smith goes to Washington — reluctantly —
and a skeptic is transformed into an ABC cheerleader
"

 

"A sprinkling of marketing magic in the pixie dust"
 

"Online focus groups bring new flexibility to tried-and-true
market research tool
"

 

"Preparing your marketing plan for 2016"

"Solicit, develop and promote powerful customer testimonials"

 

"A heartfelt ‘I’m sorry’ can soothe an angry customer"
 

"A fine plant tour turns PR disaster"
 

"15 crippling mistakes: Are you making them?"

"Searching for solutions? Try a ‘mystery shopper'"
 

"Case studies that validate the power of online video"
 

"P2P boat sharing model: Is it a wave of the future?"
 

"Start of a makeover for a biased industry"
 

"The care and feeding of your online image"
 

"Idea-sharing at MDCE yields marketing gems"
 

"MDCE panel on diversity will share success stories"
 

"Your customer service: measure it, nurture it"
 

"Strict rules can prevent a social media disaster"
 

"Sponsored Events Get Boaters Out Spending"
 

"Diversity Marketing Must Become The Norm"
 

"Bike-And-Boat Tour Prepares For May Trip"
 

"Bike-And-Boat Tour Sets Schedule For May"
 

"Cross-Country Biking And Boating Trip Set For May"
 

"Yes, The Tide Is Turning And We Can Speed It Up"
 

"Generating New Ideas Through A Team Retreat"
 

"A Day In A Canoe Reinforces Value Of Lifestyle Marketing"
 

"Boating's Diverse Future Begins To Take Shape"
 

"QR adds a dimension to marketing portfolio"
 

"Social media rewriting the rules of marketing"
 

"Have plans for June 18? Get out and sail(stice)"
 

"Using social media tools? If not, you're losing sales"
 

"The consumer has changed and you'd better change, too"
 

"The future of boat shows: Let the dialogue continue"
 

"We all have to get behind 2011 Grow Boating rebirth"
 

"Money maven Suze Orman on boat business challenges"
 

"A multimedia ad strategy demands smart execution"
 

"Each needing spin control, Tiger blew it, Dave aced it"
 

"Now is the time to develop a self-marketing strategy"
 

"King of Pop had no peers in the artistry of branding"
 

"The genius of Kaye Pearson and the future of boat shows"
 

"Blogs? Facebook? Twitter? Give your Web site an edge"
 

"'A great time to be in marketing' if you seek out the opportunities"
 

Strategies for riding out the slump: new products, customer focus
 

Keeping your message real in an era of intentional fakery
 

Selling the experience: How a taste of Hawg won me over
 

Is Grow Boating's dog spot barking up the wrong tree?
 

You can't grow without a passion for learning
 

A chance for marketers to finally speak with one voice
 

Good news and bad news in Grow Boating numbers
 

Eight Effective 2015 Additions to Your Marketing Strategy

Hull of a Tour (Visit Each Tour Page to See Editorial)

2013  |  2015  |  2016  |  2017  |  2019