For more than three decades, Wanda Kenton Smith has served in senior editorial capacities for multiple media organizations. She sat at the helm of two national consumer boating magazines and four b2b trade publications and currently writes national columns for the two leading b2b trade publications in the North American marine industry.
As a freelance writer and editor, she has published hundreds of by-lined articles and columns in multiple print and online media throughout the world, from the U.S. and Canada, to Australia and England.
She has interviewed multiple well known business leaders and marketing icons including Zig Ziglar, Seth Godin, Suze Orman, Joe Calloway, Pines & Gilmore, among others. As time allows, she enjoys blogging and is actively engaged in multiple social media platforms.
The Woman Angler & Adventurer
Paving the Way for Women in Boating, Promoting Safety, and Successfully Combining a Passion for Boating and Motorcycling
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Palm Beach Post
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Boating Industry Magazine / Profiles in Leadership
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Profiles in Leadership: Russell Baqir
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Profiles in Leadership: Women Making Waves
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Profiles in Leadership: Steve Potts
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Profiles in Leadership: Andrew Doole
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Profiles in Leadership: Joe Galati
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Profiles in Leadership: 17 Trailblazers
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Profiles in Leadership: Guy Harvey
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Profiles in Leadership: Susan Bonivich
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Profiles in Leadership: Peter Granata
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Profiles in Leadership: Paul Kuck
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Profiles in Leadership: Glenn Hughes
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Proflies in Leadership: Anne Dunbar
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Profiles in Leadership: Alisdair Martin
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Profiles in Leadership: Dave Marlow
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Profiles in Leadership: Ann Baldree
Profiles in Leadership: Randall M. Lyons
Profiles in Leadership: Kim Sweers
Profiles in Leadership: Valerie Ziebron
Profiles in Leadership: David Parker
Profiles in Leadership: Natalie Briggs Carlson
​Profiles in Leadership: Jim Emmons
Profiles in Leadership: Victor Gonzalez
Profiles in Leadership: Kristen Frohnhoefer
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Boating Industry Magazine / Marketing Columns
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Shifting marketing strategies for the year ahead
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40 Years Making Memories, Mentors & Waves
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'Boaterz 'n Bikerz' Combine For Nationwide Tour
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Trade Talk Blog
"Will our prospects buy … or bail?"
"Linking boat sales to marketing boater education"
"Boaters and Bikers Out There?"
"Introductions to boating could lead to sales"
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Coastal Lifestyles Magazine
How to get Hooked: A Basic Primer
2020: Lessons Learned from the Business of Boating
Boating Life Rebounds Following Coronavirus
Creating a 'Better Boating Experience'
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Securing Media Coverage – PR University
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Top 10 Tips for Getting Local Media Coverage
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Kenton Smith on Diversity Panel
Expanding The Boating Universe
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Southern Boating
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Great Lakes Boating
"Interview with Financial Guru Suze Orman"
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Pro Boat Radio
Click Here to Check Out Wanda's Podcast Interview!
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Powersportsbusiness.com
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Boating And Riding Enthusiasts Take Cross-Country Trek
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Freedom Boat Club Learning Center Blog
31 Questions Most Frequently Asked about Boat Clubs and Memberships
How Much Does a Freedom Boat Club Membership Cost?
The Million Dollar Question: Will I Have Access to a Boat When I Want One?
Women at the Helm:​ Tips From our Female Captains
SAFETY FLASH: What to do when Lightning Strikes and You’re Out Boating?
Don’t Be Left High & Dry: Understanding Tides & Currents
Boating Tip: Mastering The Pivot Turn
What Boat Brands are in the Freedom Boat Club Fleet?
How Many People Can I Take Boating at Once on a Freedom Boat Club Vessel?
How Long is a Freedom Boat Club Membership Contract?
What is a Freedom Boat Club Diva?
What is the Age Requirement to Join and to Operate a Freedom Boat Club Vessel?
Boating Safety: A Major Part of the Freedom Boat Club Agenda
“Crossing Over” Safely … Five Important Tips for Crossing Wakes
Is Freedom Boat Club Only For Experienced Boaters … and Boat Owners?
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Marine Marketers - THE VOICE
2020
2019
2018
Fall / Winter 2018 11th Annual Neptune Awards
Fort Lauderdale Boat Show Member’s Meeting
2017
2016
Fort Lauderdale Boat Show Member’s Meeting
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Soundings Trade Only
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Self Branding: How to Build a Powerful Personal Brand
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The Golden Rule: Share and Share Alike
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AI Transforming Marketing Strategies
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How to Support Women in the Workplace
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Hear the Rumble in the Distance?
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5 Marketing Takeaways From Dealer Week
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A Major Marketing Game Changer
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15 Ways to Wreck a Marketing Career
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Of Pivots, Rumbas and Quicksteps
Year End Strategies to Rev Up Your Marketing Machine
To Show or not To Show - The Million-Dollar Question
7 Tips for Selling the Invisible
An Impassioned Mayday for Boating Education
Covid-19 Best Practices Emerge
Top Covid-19 Takeaways from Marine Marketers
What I’ve Learned (so far) from Covid-19
Marine Marketing in a Coronavirus World
Broaden your Reach using Influencers
Strategies for Selling to the Affluent
Elevate Summit came through with strong content
New Elevate Summit Opens Friday In Orlando
Takeaways from Grow Boatings Marketing Summit
Man, Machines and Marine Marketing
Best Marine Marketing & Top Trends of the Year
40 Years of Marketing Milestones
C-Suite Strategies to Empower Your Team
Creating Better Synergy: Marketers and the C-Suite
Six Trends for Marine Marketers in 2019
Video Revolution & the Invisible Sale
Why CX should be your marketing RX
Test Your Email Marketing Smarts
Sharpen Your Social Media Strategies
Seven Ideas for Smarter Marketing
An IBEX summit not to be missed
Fresh ideas to grow your business:
Sail conference was rich in creative marketing thought
A promising route to Google supremacy
An enlightening, transformative IMBC
Are we finally taking off the blinders?
Is your marketing IQ stuck in analog?
"Mrs. Smith goes to Washington — reluctantly —
and a skeptic is transformed into an ABC cheerleader"
"A sprinkling of marketing magic in the pixie dust"
"Online focus groups bring new flexibility to tried-and-true
market research tool"
"Preparing your marketing plan for 2016"
"Solicit, develop and promote powerful customer testimonials"
"A heartfelt ‘I’m sorry’ can soothe an angry customer"
"A fine plant tour turns PR disaster"
"15 crippling mistakes: Are you making them?"
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"Searching for solutions? Try a ‘mystery shopper'"
"Case studies that validate the power of online video"
"P2P boat sharing model: Is it a wave of the future?"
"Start of a makeover for a biased industry"
"The care and feeding of your online image"
"Idea-sharing at MDCE yields marketing gems"
"MDCE panel on diversity will share success stories"
"Your customer service: measure it, nurture it"
"Strict rules can prevent a social media disaster"
"Sponsored Events Get Boaters Out Spending"
"Diversity Marketing Must Become The Norm"
"Bike-And-Boat Tour Prepares For May Trip"
"Bike-And-Boat Tour Sets Schedule For May"
"Cross-Country Biking And Boating Trip Set For May"
"Yes, The Tide Is Turning And We Can Speed It Up"
"Generating New Ideas Through A Team Retreat"
"A Day In A Canoe Reinforces Value Of Lifestyle Marketing"
"Boating's Diverse Future Begins To Take Shape"
"QR adds a dimension to marketing portfolio"
"Social media rewriting the rules of marketing"
"Have plans for June 18? Get out and sail(stice)"
"Using social media tools? If not, you're losing sales"
"The consumer has changed and you'd better change, too"
"The future of boat shows: Let the dialogue continue"
"We all have to get behind 2011 Grow Boating rebirth"
"Money maven Suze Orman on boat business challenges"
"A multimedia ad strategy demands smart execution"
"Each needing spin control, Tiger blew it, Dave aced it"
"Now is the time to develop a self-marketing strategy"
"King of Pop had no peers in the artistry of branding"
"The genius of Kaye Pearson and the future of boat shows"
"Blogs? Facebook? Twitter? Give your Web site an edge"
"'A great time to be in marketing' if you seek out the opportunities"
Strategies for riding out the slump: new products, customer focus
Keeping your message real in an era of intentional fakery
Selling the experience: How a taste of Hawg won me over
Is Grow Boating's dog spot barking up the wrong tree?
You can't grow without a passion for learning
A chance for marketers to finally speak with one voice
Good news and bad news in Grow Boating numbers
Eight Effective 2015 Additions to Your Marketing Strategy
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Hull of a Tour (Visit Each Tour Page to See Editorial)
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