Wanda Kenton Smith Sounding Trade Only The pandemic ushered in a tidal wave of change for boat-show producers, exhibitors and attendees. Producers had to innovate to survive. Virtual events with a plethora of components emerged, testing everyone’s appetite for a digital show environment. While we’ve returned to in-person shows, smart marketers continue to leverage the best-performing virtual components for a hybrid audience, maximizing reach and marketing ROI. The virtual c

by Wanda Kenton Smith Boating Industry Magazine From his earliest days as a CPA for Rybovich to his appointment as president and CEO of...

Soundings Trade Online Wanda Kenton Smith Kenton Smith Marketing I recently conducted a customized survey with a goal of measuring AI...

SmithAfter 38 years of boating safety leadership, Tom Guess assumed the helm of NASBLA in March 2025. Wanda Kenton Smith Boating Industry...

Wanda Kenton Smith Soundings Trade Only Smart marketing can overcome today’s economic uncertainty and position a company to speed ahead...

Wanda Kenton Smith Boating Industry Magazine National Marine Distributors Association (NMDA) Executive Director Nancy Cueroni is the...