Kenton Smith Marketing Soundings Trade Only Today Discover Boating’s research reveals six distinct groups that are potential boat buyers. I’ve covered the Grow Boating/Discover Boating outreach initiative since its launch in 2005. I remember the inaugural “Boating Wave” and “Spot the Dog” videos; a host of marketing ads, collateral and events; and much more. For a long while, Discover Boating seemed to bob on the water without much bite. However, a strategic partnership in 20

Wanda Kenton-Smith Soundings Trade Only This year’s Neptune Awards didn’t just celebrate excellence. They also showed what’s possible with today’s top-notch thinking. When I founded Marine Marketers of America in 2007, one of the primary drivers was to create higher visibility for marketing professionals in the boating industry. At the time, there were no awards programs, organized networking opportunities or platforms designed to connect marketers who shared the same passion

Investing the time to become a strong public speaker can advance a business message and career

Bringing a wealth of passion for the boating lifestyle, a competitive edge and a heart for the customer and his team, Cashman hit the wake with purpose and quickly rose within the ranks to become an integral leader within the emerging MarineMax dynasty.

Wanda Kenton Smith Sounding Trade Only The pandemic ushered in a tidal wave of change for boat-show producers, exhibitors and attendees. Producers had to innovate to survive. Virtual events with a plethora of components emerged, testing everyone’s appetite for a digital show environment. While we’ve returned to in-person shows, smart marketers continue to leverage the best-performing virtual components for a hybrid audience, maximizing reach and marketing ROI. The virtual c

by Wanda Kenton Smith Boating Industry Magazine From his earliest days as a CPA for Rybovich to his appointment as president and CEO of...