Taking the skeleton out of the closet

By Wanda Kenton Smith

Tracks Magazine - July/Aug

UFP Factory Built Cargo Team Works to Educate Buyers and Bring Greater Transparency to Core Material Distinctions

When buyers are in the market for a new cargo trailer, what they “see” is often what they get. The natural tendency is to simply check out easy visual cues like paint finish, exterior color options, cabinetry, lighting, ramp rating or load capacity, among other characteristics like trim packages or accessory bundles. Unfortunately, even experienced buyers may lack knowledge about the quality, source, and brand of core components at work beneath the surface, failing to grasp the significance of the cargo trailer’s structural foundation, which ultimately defines its true, long-term value.

“We are working to educate buyers about all the critical components that com... [read more]