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Sizing up the Boating Market

  • Writer: Wanda Kenton Smith
    Wanda Kenton Smith
  • Jul 15
  • 1 min read

Kenton Smith Marketing



Discover Boating’s research reveals six distinct groups that are potential boat buyers.


I’ve covered the Grow Boating/Discover Boating outreach initiative since its launch in 2005. I remember the inaugural “Boating Wave” and “Spot the Dog” videos; a host of marketing ads, collateral and events; and much more. For a long while, Discover Boating seemed to bob on the water without much bite.


However, a strategic partnership in 2020 between the National Marine Manufacturers Association and the Marine Retailers Association of the Americas breathed new energy into the platform, which is designed to engage new boaters. Eventually, a new Discover Boating logo was revealed; the Miami International Boat Show was rebranded as the Discover Boating Miami International Boat Show in 2022; and by year’s end, all of the NMMA’s 13... [read more]

 
 
 
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