Marketing Insight: Real Talk

Wanda Kenton-Smith

Soundings Trade Only Online

Let’s set the stage: You have an exciting product to debut or a major announcement to share. Perhaps you’ve finally gotten the nod to present to a highly coveted prospective client or partner. Maybe you’ve been invited to participate in an elite industry panel, or you’ve found yourself in the proverbial hot seat, having to defend your company’s reputation about an alleged product or service problem.

Whatever the scenario, marketers encounter a variety of speaking opportunities to position their organization for success. It’s vital for designated corporate spokespeople to be well-trained and prepared to deliver when opportunities arise.

Marketing consultant Joel Staley addressed this topic recently, writing about why it’s important to stop spokespeople from sabotaging a... [read more]