Riding the Social Wave

Understanding these five trends in social-media marketing can help any business thrive.

Wanda Kenton Smith

Soundings Trade Only

A recent survey of marine marketers showed that for 2025, we can expect 97% participation in social media. And with good reason. More than 5.2 billion people — half the global population — is engaged daily on social media, according to Vista Social.

With social media commanding such a priority in our industry and beyond, it’s important to understand current developments and data. There are many emerging trends, but I think these five are the ones most... [read more]