Marine Marketing Adapts to Artificial Intelligence

Soundings Trade Online

Wanda Kenton Smith

Kenton Smith Marketing

I recently conducted a customized survey with a goal of measuring AI activity and applications in the recreational marine space. The confidential survey included 13 questions, with some of them open-ended, allowing participants to share candid input.

More than 63 qualified responses reveal that there is broad use of AI across the marketplace. Nearly one-third of respondents, 32%, are marine retail dealers, with 19% who are advertising or marketing agencies, or marine consultants representing marine clientele. Some 11% are marketers working in marine media. An additional 10% each include boatbuilders and others. Gear, accessory and equipment marketers comprise 6% of the audience, followed by marine associations at 5%, and engine manufacturers at 3%. Boat club and marina marketers... [read more]