Profiles in Leadership: Liz Keener

Wanda Kenton Smith

Boating Industry Magazine

This issue recognizes outstanding young leaders in the Boating Industry 40 Under 40 competition, including 2024 recipient Liz Keener, who was recently promoted to senior director of dealer development for the Marine Retailers Association of the Americas (MRAA). In this capacity, Keener works closely with OEMs, service providers, and marine trade associations to ensure their respective dealer networks are fully aware and have direct access to the MRAA’s business tools, resources, and educational programs.

Prior to joining the association seven years ago, Keener worked at EPG Brand Acceleration in senior editorial posts for both Boating Industry and Powersports Business magazines. Besides her editorial duties, she also worked on BI's Top 100 program, was actively engaged in EPG's annual conferences, spearheaded the Powersports Business Market Data Book, and led the latter's social media outreach initiatives. Her hands-on experience covering retailers and industry activities offered the perfect stepping-stone into new career... [read more]