Boat Shows Evolve Their Marketing

Wanda Kenton Smith

Sounding Trade Only

The pandemic ushered in a tidal wave of change for boat-show producers, exhibitors and attendees. Producers had to innovate to survive. Virtual events with a plethora of components emerged, testing everyone’s appetite for a digital show environment.

While we’ve returned to in-person shows, smart marketers continue to leverage the best-performing virtual components for a hybrid audience, maximizing reach and marketing ROI. The virtual crowd is engaged through pre-event social teasers, livestreams and product tours from the show floor, and pre- and... [read more]