Inbox Insights

Soundings Trade Only

Kenton Smith Marketing

With nearly 4.5 billion email users worldwide, email remains a top marketing tool. Some 81% of companies use email marketing to nurture customer relationships and drive conversions, according to Forbes Advisor, with 64% of small businesses using the platform to level the playing field against major players through personalized messaging and targeted campaigns. Thanks to email’s ROI, 90% of marketers expect to maintain or increase email marketing spend.

Lots of informative tidbits can help point your business toward best practices for email marketing. For starters, are you familiar with Email Tooltester? It shows that today the average email delivery rate is 85.5%. If you’re not seeing that high of a delivery rate, maybe it’s the service... [read more]