Wanda Kenton Smith
How to expand brand impact, reach and sales through strategic partnerships
I've long championed marketing partnerships that build brand awareness and credibility while spurring business growth. Partnerships are especially valuable in times of tightening budgets, allowing marketers to expand their reach at a fraction of the cost and to leverage outside resources.
My appreciation for these partnerships dates to the late ’90s, when I oversaw marketing at Regal Boats. One of my major goals was to build national brand awareness by partnering with leading advertisers. I researched top organizations and their advertising agencies, created custom pitches and focused on win-win propositions. Over time, I negotiated partnership... [read more]
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