Understanding the way consumers are thinking can create opportunities for success in the coming year.
Wanda Kenton Smith
I’m a goal-setter. As far back as I can remember, I’ve always enjoyed pushing myself to stretch outside my comfort zone, both personally and professionally. At the end of each year, I take stock by analyzing my performance against my goals, and by prioritizing new areas for professional growth with a plan.
As I’ve considered new marketing goals for myself and my clients in 2024, I’ve reviewed emerging trends to stay on the leading edge of my profession. Marine companies should be doing this, too, by investing in their marketing team, as well as in equipment and technologies. The most successful organizations have marketing champions who are educated and armed with the necessary tools to get... [read more]